• WAR

  • 09.juil
  • Ignite Paris - First edition, first impressions

  • After barcamps, here comes Ignites… Philippe Jeudy is surely building a bridge between Paris and San Francisco, and he’s doing this both way : this Californian spirit in Paris sure is refreshing. Ignite is a pretty simple idea: you can talk about whatever you want, as long as it takes 5 minutes sharp, using 20 […]

  • LOL

  • 15.oct
  • Up to Berlin

  •  
    Sounds weird, but I’ve never been to Germany before, and for the very first time in my life, I’ll be heading toward Berlin within a few days.
    Should be quite cool, Mekameta and myself will be meeting with some friends, Pierre and Janetti, and we (at least I) will be at the Web2expo (and probably in […]

  • WOW

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  • 21.oct
  • Teaser

  • Something’s coming in France, it’s big, it’s cool, and it’s been keeping me busy lately
    Ok, it’s official now, I’m the lead author for the French edition of ReadWriteWeb, one of the most popular blogs ont the planet, who is also published in the ‘Technology’ section of the prestigious New York times. I’ll also […]

  • WEB

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  • 08.juil
  • Information overload and topic monitoring

  •  
    Ongoing searches, ongoing problems…
    Today, monitoring a topic on the internet requires either a great amount of time or a great amount of technical skills. In both case, you will also need a strong editorial discipline.
    Unless your company has acquired expensive Business Intelligence tools, you have to regularly perform searches over the internet, collect information streams from […]

  • AVI

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  • 15.avr
  • Charlie Wilson’s War

  • Anybody looking for some insights about the current ‘war on terror’ should definitely have a look at this movie. Beside being a pretty good Hollywook blockbuster, this ‘based on a true story’ screenplay gives a detailled explanation on how and when Al Qaida was funded and created and how funds dramaticaly dropped once the CIA […]

  • WTF

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  • 04.juil
  • Back to the future, the French way

  •  
    A few days ago, Arnold Schwarzenegger announced a massive strategy to massively introduce electric cars in California, smart move, but obviously, he’s just doing something totally inevitable. By doing this now instead of waiting a few more years, he is probably going to seed some very innovative startups - quite easy to do for a […]

videoclip 2.0 insipiring viral ad 1.0?

Too much 2.0 in my post? Drop me a note, I’ll stop
This one is cool, though… There was a time when guys like Michel Gondry used videoclips to test ideas for advertisement (in fact, it was probably the other way around). Well, these times are back, Pop Levi’s latest videoclip on Youtube is […]

Par Fabrice Epelboin

Article de Fabrice Epelboin
Fabrice Epelboin’s Website -->

Too much 2.0 in my post? Drop me a note, I’ll stop ;-)

This one is cool, though… There was a time when guys like Michel Gondry used videoclips to test ideas for advertisement (in fact, it was probably the other way around). Well, these times are back, Pop Levi’s latest videoclip on Youtube is definitely pushing the limits and is doing something that TV can’t… Quite difficult to explain, but easy to show:

Open this YouTube page in a window, and this one in another window (not a tab), put both window side by side and follow the instructions… Cool stuff, and great inspiration for a viral ad.

If you’re too lazy to open window (come on!), here’s a reduced version:

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"The Era of Proscrastination, of Half-Measures, of Smoothing ans Baffling Expedients, of Delays is Coming to its Close. In its Place We are Entering a Period of Consequences."

Sir Winston Churchill, Nov 12, 1936
in 'An inconvennient Truth' - by Al Gore

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