videoclip 2.0 insipiring viral ad 1.0?

Too much 2.0 in my post? Drop me a note, I’ll stop
This one is cool, though… There was a time when guys like Michel Gondry used videoclips to test ideas for advertisement (in fact, it was probably the other way around). Well, these times are back, Pop Levi’s latest videoclip on Youtube is […]

Par Fabrice Epelboin

Too much 2.0 in my post? Drop me a note, I’ll stop ;-)

This one is cool, though… There was a time when guys like Michel Gondry used videoclips to test ideas for advertisement (in fact, it was probably the other way around). Well, these times are back, Pop Levi’s latest videoclip on Youtube is definitely pushing the limits and is doing something that TV can’t… Quite difficult to explain, but easy to show:

Open this YouTube page in a window, and this one in another window (not a tab), put both window side by side and follow the instructions… Cool stuff, and great inspiration for a viral ad.

If you’re too lazy to open window (come on!), here’s a reduced version:

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in 'An inconvennient Truth' - by Al Gore

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